翻訳と辞書 Words near each other ・ Postminimalism ・ Postmodern American Poetry ・ Postmodern architecture ・ Postmodern art ・ Postmodern branding ・ Postmodern brands ・ Postmodern career counselling ・ Postmodern Christianity ・ Postmodern communication ・ Postmodern Culture ・ Postmodern dance ・ Postmodern feminism ・ Postmodern imperialism ・ Postmodern law ・ Postmodern literature ・ Postmodern marketing ・ PostModern MTV ・ Postmodern music ・ Postmodern philosophy ・ Postmodern picture book ・ Postmodern psychology ・ Postmodern Reformation ・ Postmodern religion ・ Postmodern social construction of nature ・ Postmodern Techno-Industrial Megastate ・ Postmodern theatre ・ Postmodern vertigo ・ Postmodernism ・ Postmodernism (disambiguation) ・ Postmodernism (international relations) Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Postmodern marketing ： ウィキペディア英語版 Postmodern marketing Postmodern Marketing is a term derived from postmodern philosophical movements where there are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative. Postmodern marketing takes this same philosophical perspective and applies it to the way advertising initiatives are handled in the current post-World War II era. Postmodern marketing is approaching or has passed though a new era in advertising, branding, and strategic brand thinking. Postmodern marketing is inherently focused on customized experiences where broad market generalizations are no-longer applied or implemented on behalf of branded communications. Instead, the technique requires marketers to remove "new aged adlandia" trends and developments to focus on how the consumer prefers to be messaged to. As a result, the ad aged "art and science" debate around creative, media, marketing and branding are put to an end. With a postmodern marketing approach a one-to-one communication is created between real humans, controlling real mouses, real computers, real keyboards and real mobile telephones. == Origins == The development of postmodern marketing is built on the foundations of modern marketing (with analysis, planning, implementation and control deeply rooted in its process).〔 Postmodern marketing however, acts more of a collection of approaches in the need to stay nimble, reactive and able to engage and shift with consumers from a non-definitive point of view. Postmodern marketing saw great acceptance in the early 1990s with the emerging developments of the Splinternet and marketers realization that "traditional" strategic practices like Porters five forces, the Wheel of Retailing, and the Boston Matrix had become outdated and not able to keep up with or report on consumer media habits, creative tone, and umbrella branding techniques.〔 As a result, postmodern marketing was born. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Postmodern marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.